Begin by identifying the gaps in your customers' experience and the drivers of their willingness to pay.
Third, align your monetization model with your customers' revenue model.
Second, formulate how different customer types need, utilize, and benefit from the offering differently.
Finally, integrate your pricing and monetization plans into your product roadmap.
"Pricing Innovations helped us to simplify and more importantly innovate our pricing structure. What we appreciated most is that they not only uncovered our pricing opportunity but supported us as we rolled out a price increase."
CEO & Founder - Healthcare Interactive
Get your team together
Pricing is multi-disciplinary. Get your product, marketing, sales, and finance team together.
Set aside two half-days
Set aside at least half a day. Collect the relevant data and validate your inputs.Get together for another half day.
Focus on growth
First identify a specific growth path. Then create the pricing and monetization strategy to execute that growth.
How to make best of your pricing research?
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